The Challenge

Imagine having to secure unmanaged laptops used by literally tens of thousands of freelancers while also offering clients better cybersecurity at a lower price. That may sound impossible. Yet it’s exactly what yoummday is doing.

yoummday, the name is short for “you made my day”, offers an innovative alternative for customer experience (CX). Its modular platform ecosystem and associated AI tools let clients replace their customer call centers by pairing them with freelance CX professionals who work remotely from all over the world.

It’s a growing business. Founded in 2016 in Munich, Germany, yoummday today has over 300 employees, plus a pool of roughly 25,000 registered freelancers, known internally as “talents.” Together, they serve clients ranging from startups to publicly traded corporations, in industries that include retail, telecom, utilities, and travel. For the full year 2025, yoummday reported revenue of over €100 million (approximately $118 million).

But yoummday’s growth also created cost and security challenges for its CISO, Boris Bock. Those thousands of freelancers work on yoummday projects using their own laptops. And as Bock says, “bring-your-own-device is a Security nightmare, because everyone can install whatever they want.”

So, he set out to secure those freelancer devices while also protecting yoummday’s internal applications and data. Originally, their IT did this by providing the freelancers with USB sticks loaded with software that put their laptops in a safe environment. The setup worked well enough, but distributing thousands of sticks was complicated and costly.

So about one year ago, they moved the freelancers to a virtual desktop (VDI)
solution. Centrally managed, the VDI is quite secure, but it’s also costly. In addition, some of the security features Bock wants, for one, screenshot protection, are simply unavailable.