About the Role

We’re looking for a highly organized, customer-obsessed Customer Marketing Specialist to help deepen relationships with our customers, amplify their success, and fuel expansion across our customer base. You’ll play a critical role in bringing our customer marketing strategy to life—driving engagement programs, building community, supporting advocacy, and enabling cross-sell and upsell growth.

This is an ideal role for someone who loves building programs from the ground up, works exceptionally well cross-functionally, and thrives in a fast-paced, high-growth environment.

Responsibilities:

[Primary] Growth & Lifecycle Marketing

• Partner cross-functionally with Campaigns, Data, Product Marketing, and Marketing Operations to build and launch cross-sell and upsell campaigns that increase product adoption and account expansion.
• Define, build, and program-manage a scalable Customer Onboarding & Deployment Experience in collaboration with Customer Success, ensuring customers achieve value quickly and consistently.

Customer Engagement Programs

• Plan, execute, and manage high-impact Customer Advisory Boards (CABs) and Product Advisory Groups (PAGs), including program design, attendee recruitment, agenda development, logistics, and follow-up.
• Lead the launch and ongoing management of a User Group Program, fostering local and virtual communities to encourage peer connection, product education, and customer advocacy.

Customer Advocacy & References

• Assist in the deployment, management, and expansion of our UserEvidence Advocacy and Reference Platform, including sourcing customer stories, collecting proof points, and enabling customer reference activities.
• Support the development of customer case studies, testimonials, success stories, and spokesperson pipelines.

Cross-Functional Collaboration & Insights

• Work closely with Customer Success, Product, Sales, and Marketing to gather customer insights and bring the voice of the customer into programs across the company.
• Track, measure, and report on program performance - including engagement, content output, expansion signals, and advocacy outcomes.

Qualifications

• 2–5 years of experience in customer marketing, customer success, lifecycle marketing, community programs, or related roles in B2B SaaS.
• Exceptional project and program management skills with strong attention to detail.
• Confident communicator, skilled at engaging with executives - both customers and internal leaders
• Experience working cross-functionally with Marketing, CS, Product, and Sales teams.
• Comfortable designing and improving processes in a scaling organization.
• A proactive mindset with the ability to operate independently and execute quickly.
• Experience with customer advocacy platforms (e.g., UserEvidence) is a plus.

What You’ll Bring

• A passion for elevating the customer voice and creating meaningful customer experiences.
• A builder’s mentality - willingness to take ownership, think strategically, and deliver.
• Empathy, curiosity, and a focus on long-term relationship building.