Meet the security and IT executives who are rethinking enterprise work

Ari Yablok

Meet the security and IT executives who are rethinking enterprise work

Some ideas are so powerfully simple, they aren’t embraced at first. They need some time to sink in.

Consider the story of the Universal Product Code, a.k.a the UPC – That small black and white rectangle, scanned billions of times a day for nearly every product transaction worldwide. When the barcode was first introduced in the early 1970s, businesses struggled to envision themselves adopting it in their stores. True, the existing manual checkout process was complex, labor-intensive, and full of errors. But an automated system seemed too… different. Too good to be true. And to the industry that would come to rely on it most — supermarkets — the technology was nearly overlooked.

Then, some customers started using it. All kinds of customers. And all at once, the massive potential of the barcode became obvious. Mass-merchandisers like Kmart began using them to automate their checkout process. Automotive and railroad companies like GM scanned them to track car parts and identify train locations. Even the U.S. government used them to standardize vendor transactions. Suddenly, that little box wasn’t just about buying groceries. It was about revolutionizing entire industries.

It took some time, but we all know what happened next. Supermarkets, along with nearly every product-driven industry on earth, adopted the barcode as a foundation of their business. All they needed were those initial customers to tell their story. To help them see it.

The Enterprise Browser began as a powerfully simple idea. We already use a browser for work. What if we built the core IT, security, and productivity needs of the enterprise right into it? What could something like that do for the enterprise?

We thought we had the answers. But like the barcode, there was some hesitation at first around a browser becoming the foundation of an organization’s IT and security infrastructure.

“What does a browser have to do with security?”

“Why do I need another browser?”

“You’re asking me to pay for a browser?”

Yet, also like the barcode, it was our customers who ultimately made The Enterprise Browser’s potential obvious. Once it was in their hands, they understood just how impactful it can be. Not just on their particular business, but on entire industries.

“It just checked off so many boxes of what we were trying to accomplish.”

“It’s amazing the control and visibility you get in an instant.”

“It’s as simple as installing a browser.”

“How is it that nobody thought of this before?”

It took some time, but it sunk in. And the idea of an enterprise browser is now taking off faster than we ever imagined. We’ve heard story after story of the impact this powerfully simple idea is having on all kinds of organizations – from banks to retailers to chemical manufacturers.  How it’s keeping data completely secure, yet making work more enjoyable for end users. How deploying it is as simple as installing a browser. How tracking down security incidents takes minutes instead of hours. How this one change has the potential to change everything.

We invite you to experience these customer stories for yourself. Maybe one will speak directly to you and your needs. Maybe you’ll find The Enterprise Browser checks off some or all of your boxes. And maybe a new story or two of your own will emerge – just don’t forget to take some time to let it sink in.

Ari Yablok
Head of Brand

Ari Yablok is the Head of Brand at Island. Before joining Island in May 2021, Ari was the Head of Brand Messaging at Atreo, a B2B tech branding and marketing agency based in Tel Aviv, where he crafted the strategic narratives, end-to-end messaging, corporate and investor decks, and brand identities for over 50 leading technology companies including Taboola, Similarweb, Silk, Overwolf, and JFrog. Ari lectures occasionally on tech branding, storytelling, and strategic positioning. You can follow Ari on LinkedIn (www.linkedin.com/in/ariyablok) and Twitter (@ariyablok).

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